advertisement is like you. You’re also more likely to Ivory Coast Phone Number List trust a testimonial if it is provided by somebody who resembles your traits and demographics. That’s why peer testimonials are so effective. So long as they’re not necessarily Ivory Coast Phone Number List coming from your peers (as the seller), but are instead coming from your site’s “customer persona,” or those who you want to sell to. For example, on the Ahrefs homepage, you can see Ivory Coast Phone Number List testimonials from people who resemble Ahrefs’ target market:[*] Ahrefs’ testimonials page Ahrefs gets people interested in their brand by showing how well it works for others in relevant industries. If your business is targeted toward young American

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mothers, your testimonials should be from people who Ivory Coast Phone Number List match this audience. If middle-aged Canadian childless men are used, good luck convincing those mothers of your legitimacy. TIPS FOR PEER TESTIMONIALS: Drill down on your customer Ivory Coast Phone Number List persona. Who are you specifically trying to reach? Make sure it’s crystal clear so you know whom to ask for testimonials. Ask for testimonials from people within your target market. These Ivory Coast Phone Number List people make up the peers of your customer persona (or maybe they even fit the bill of your customer persona) and will attract more people like them because of Implicit Egotism. Use customer details. Have the client or customer

Ivory Coast Phone Number List
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include personal details about themselves that will allow Ivory Coast Phone Number List the reader of the testimonial to identify with them. 3. Social testimonials A social testimonial can take various forms: Tweets about your products and services. Screenshots of your work Ivory Coast Phone Number List posted on Instagram. Videos published on YouTube. Facebook posts on your page, the client’s page or within a group backing your business. Having natural conversations unfold around your Ivory Coast Phone Number List work on social media is authentic and adds another layer of credibility to your business. The biggest difference between these and the other types of testimonials is that you usually ask for the other types, whereas social

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