Gives people a chance to dig deeper into a Portugal WhatsApp Number List product and educate themselves on the various models, features, and benefits. ”Buy”: Takes the shopper directly into the purchase funnel, allowing them to choose between models, colors, etc. Screenshot of Apple website using CTAs In the software world, Culture Amp also uses a secondary CTA on Portugal WhatsApp Number List its homepage: Screenshot of Culture Amp website using CTAs In this call-to-action example, Culture Amp gives visitors the option to book a product demo or watch a video to learn more about Portugal WhatsApp Number List its product. Both serve the same purpose: Product education. But as ”Book a Demo” is the main CTA, this is most likely the

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most profitable route for Culture Amp to acquire Portugal WhatsApp Number List customers (I’d assume people are more likely to buy after a demo than watching a video). As a potential customer, I might want to gather more information before booking a demo. So the ”Watch Video” CTA gives me a clear direction if I’m not quite ready to commit to a demo. It all depends on your Portugal WhatsApp Number List customers. If you’re not sure someone will be ready to commit to a purchase, a secondary CTA can be a great way to help them move through your funnel. 7. FOCUS ON AN INSTANT REWARD As Portugal WhatsApp Number List the old saying goes: “First impressions matter.” And when it comes to delivering for a new customer or subscriber,

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you want to deliver value as soon as possible to Portugal WhatsApp Number List provide them with a rewarding experience. This is known as instant gratification, and humans love it. When we decide we want something, we often want it now — it’s why over 100 million people Portugal WhatsApp Number List pay for Amazon Prime to receive faster shipping. The copy you use in your CTAs can also go a long way to setting expectations on when someone might see a reward from taking an action on your Portugal WhatsApp Number List site. This Shopify Academy banner features a “Register Now” CTA button: Screenshot of Shopify Academy banner using CTAs By clicking this button and registering, people can instantly view on-demand content. No

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