WORKFLOW 1. SET A GOAL Any email workflow Kenya WhatsApp Number List should start with a clear, measurable goal — something you can use to measure the success of the workflow. For example, you might want to: Onboard new trialers and help them Kenya WhatsApp Number List convert to customers. Encourage new blog subscribers to become engaged readers. Once you have a goal in mind, think about how you will measure it: Onboard new trialers and help them Kenya WhatsApp Number List convert to customers: measured by conversion rates of new trialers. Encourage new blog subscribers to become engaged readers: measured by open and click rates. And now you need to set a target. So if I was working to welcome new blog

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subscribers, I might check open rate Kenya WhatsApp Number List benchmarks to give myself a clear target to aim form. 2. DECIDE ON A TRIGGER The trigger is the action or data point that enters someone into this workflow. For example: A subscriber not opening Kenya WhatsApp Number List any of your emails for 90 days [data point] might trigger a reactivation workflow. A new customer signing up [action] might trigger a getting started workflow. The trigger must be a logical step Kenya WhatsApp Number List into the workflow for the recipient. For example, if someone signs up to a lead magnet, emailing them about using your product might not make much sense to them. Carefully decide on your trigger and then plan your workflow

Kenya WhatsApp Number List
Kenya WhatsApp Number List

accordingly. 3. PLAN THE WORKFLOW Next, you need Kenya WhatsApp Number List to figure out the steps in your workflow. One of the best ways to do this is to sketch it out, so you can see the journey from a high level. Here’s a look at a super simple cart abandonment Kenya WhatsApp Number List workflow from AppSumo: Screenshot of cart abandonment workflow from AppSumo It’s only one email, but you can see the trigger is an action (someone not completing a check out) and the message is Kenya WhatsApp Number List sent out two hours later. When it comes to the number of emails in your workflow and the frequency, there’s no magic bullet. It will take time and testing to figure out the best solution. Some of the examples we’ve shared

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