SNIPPETS Your preheader snippet is the Mauritius Email Lists small line of text that appears after the subject line in an email inbox: Screenshot of preheader snippet email subject line example from Emily Hirsh By default, most inboxes will display the first few lines of text in your email as your preheader snippet. Since this doesn’t always work in your favor, it’s better to write a Mauritius Email Lists customized preheader snippet for your emails. Sumo email editor lets you customize the preheader snippet here: Screenshot of Sumo email editor Here are a few tips for Mauritius Email Lists writing effective preheader snippets: Don’t repeat the subject line Keep it short (30 – 50 characters) to help prevent the text from getting cut.

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off Don’t summarize your email Add a CTA to Mauritius Email Lists help encourage the recipient to open the email 3. SEND ONLY RELEVANT CONTENT Email marketing is one of the most effective (and least expensive) ways to share your content, so it’s no surprise Mauritius Email Lists that 87% of B2B content marketers use email to distribute their content. With the competition for your market’s attention so high, most consumers have a dwindling tolerance for content that isn’t relevant to Mauritius Email Lists them.[*] Here are some ways to ensure your emails are relevant to your subscribers: SHARE CONTENT TAILORED TO YOUR SUBSCRIBERS’ INTERESTS Don’t assume everyone on your email list has

Mauritius Email Lists
Mauritius Email Lists

the same interests. Whenever possible, segment Mauritius Email Lists your subscribers by their interests and then only send messages relevant to those interests. INCLUDE CTAS APPROPRIATE FOR THE SUBSCRIBER’S CURRENT STAGE IN YOUR FUNNEL Avoid including CTAs that don’t move someone forward in your marketing funnel. If you have multiple Mauritius Email Lists funnels (for different products and services), be very intentional about which segments of your Mauritius Email Lists email list you promote other products or services to. If someone recently downloaded a free case study and the next thing you want them to do is to schedule a consultation, don’t include a CTA to consume more content or

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