stories, you need to find out how your product Ethiopia Email List makes a difference in their lives. Go out there and listen to what your customers are saying about your product and your brand. Check out Jen Havice’s excellent primer on customer research Ethiopia Email List for everything you need to get started. Place Your Customers At The Center of The Story. The most compelling brand narratives are centered on your customers. Focus on the transformation your Ethiopia Email List customers hope to achieve, and show them vividly how they’ll be different by choosing your product. For a great example, look at Love Wellness. They’re always sharing terrific content that’s.
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laser-focused on their core mission of helping women Ethiopia Email List live healthier lives, with a focus on body-positive self-care: Instargram post by Love Wellness Of course, stories aren’t the only way to persuade customers. Influencing your buyers’ decision-making Ethiopia Email List processes can also be incredibly powerful. Let’s take a closer look. LEVERAGE COGNITIVE BIASES Cognitive biases are shortcuts and rules of thumb we rely on for logic and decision-making. Ethiopia Email List Having a firm grasp of them can be the key to crafting better, more persuasive messaging. Amos Tversky and Daniel Kahneman started to describe specific cognitive biases in the 1970s. Since then
, psychologists have identified nearly 200 distinct Ethiopia Email List cognitive biases. Cognitive biases codex Source But there’s good news. You only need a handful of cognitive biases in your back pocket to raise your persuasion game. Here are a few to get Ethiopia Email List you started. Attentional Bias As The Decision Lab explains: “Attentional bias describes how our perception changes based on our current thoughts. We tend to be perceptually biased towards Ethiopia Email List the subjects of our thoughts.” [*] Attentional bias is our tendency to pay attention to emotionally compelling stimuli and neglect other stimuli when making a decision. The more often something stimulates