Reactivating non-responding subscribers should be part of an overall marketing strategy that should be included in the customer life cycle. Unfortunately, people lose interest over time . And while you…

Is your personality type suitable not only for effective email marketing, but for email marketing in general? Of course, in most cases, creating interesting email newsletters requires not only knowledge…

Wondering what is the difference between winners and losers in online marketing? In testing. Testing, testing and more testing. Successful people from KissMetrics’ Pip Lay to Albert Einstein all use…

Who wants to create their own database of email addresses for mailing? Everyone wants. We all understand that the larger the list of email addresses, the higher the profit from…

Subscription with confirmation increases the effectiveness of mailings. We analyze over 700 million messages sent by our customers between. August 1 and November 1, 2013 and compare some of the…

Social media marketing is like a two-way street. As a marketer, of course, it may seem to you that everything is going only in the direction from you – great…

Has anyone unsubscribed from your mailing list recently? If not, then you either have a very narrow circle of subscribers, or none at all. Because every marketer – absolutely everyone…

Surely you, like many email marketers, have wondered: “What is the best time to send email campaigns?” There are some useful general guidelines for choosing the best day of the…

Have you ever compared social media behavior to attending social events? This method can be a great help to understand the rules of communication in social networks and this environment,…

Do you want to become a successful blogger , write not only brilliant articles, but also amazing headlines? Then hang on the wall a quote from the eminent copywriter and…

Let’s imagine a typical situation. You assume that your base consists entirely of loyal subscribers. Since all of them have given their consent to receive email newsletters. And once permission…

Too many of us failed to take advantage of good opportunities. We are so obsessed with getting new customers, growing our subscriber base. Increasing traffic, that we completely ignore the…

New to the app market is Periscope , a video hosting service owned by Twitter. What distinguishes this service from. All the others is a fundamentally new idea “See the…

Successful email marketing is all about building an effective relationship between your brand and subscribers and is not limited to converting people into subscribers and then sending them sales emails…

Do you know why we so enjoy reading scary stories or watching horror movies? Some of you will say because it is curious or because of their peculiar attraction. And…

Webinars are consistently recognized as one of the best Internet marketing tools. By providing valuable information to the target audience in the most convenient form, you not only increase the…

Therefore, email Marketing Friends! The number of specialized conferences on email marketing is growing rapidly, which we are incredibly happy about. You can exchange experiences or just listen to market…

We continue to publish the translation of the e-book “15 Reasons You Should Be Using Digital Marketing Automation” by Jeff Bullas, a well-known blogger and digital strategist, who is in…

Jeff Bullas, renowned social media expert, blogger, speaker and digital strategist, consultant and author of a number of bestselling books, in his e-book “15 Reasons You Should Be Using Digital…

The world is changing very quickly. There is more and more information noise, and we, marketers, are already starting to compete with each other for each buyer. Now we need…

Marketing Automation – with this technology you will find yourself at the peak of marketing development. Delivering the right message to the right person at the right time . However,…

Sometimes all efforts to create great content and build a loyal base can go down the drain simply. Because your useful mailings do not reach subscribers and end up in…

Marketing Automation (marketing automation) increases efficiency and business revenue not only by reducing time, personalizing content and more advanced analytics, but also due to the fact that you can more…

There is a lot of talk about the benefits of marketing automation for small and medium businesses. We have selected 4 benefits that our clients, who have successfully implemented automation,…

Remember the expression: “The first impression is the best”? Making the perfect landing page is all about making a great first impression. When you first meet a person, you strive…

Friends, today we have great news! We have created a free online educational course on email marketing. Lessons in the now popular video format. We have collected all the most…

Time and emails have again become the most important weapon in the arsenal of Internet marketers. However, the time of “carpet bombing” is long gone. Now email marketing, by and…