Order to maintain the subscriber base, companies have to constantly prove their value: add new content, expanding the base of the main subscription component, and for multi-service subscriptions, constantly expand…

Now almost all major Internet players around the world offer multi-service subscriptions – they strive to create their own ecosystems of services where all elements complement each other. In Russia,…

It was primarily associat with the traditional mia business of newspapers and magazines. Gradually, newspapers were follow by books, records, and a whole host of other merchandise that could be…

So what do we get in return? Our things are not going to pay their share of the rent, they are not going to help us around the house, instead,…

I will probably continue to take photos of them. It will mean that I have become more focus on the present. I hope that one day I will start throwing…

Professor Oliver Hardt who studies the neuro sciencee Buddhist monk Ryunosuke Koike. In such cases, he puts his hand on his chest, imagines this thing and feels uncomfortable if he…

In its basic understanding the private banking segment implies reliability, quality and consistency of the service format, which leaves a certain imprint on the business. But even in such a…

How to make money in the metaverse The Metaverse may well generate income. For example, advertising: events are held inside Fortnite, combined with what is happening in the real world.…

On an annualiz basis investment in clean energy has grown from $33 billion to more than $300 billion in 20 years. erious steps towards the energy transition are also expect…

For now it’s more like testing technology: the application supports hand tracking, remote desktop video streaming, spatial audio, and can also sync with Outlook and Google calendars. Inside there is…

Creativity more openly and get paid for it. How crises change our habits During a crisis, people’s shopping habits change. First, a person changes the criterion for choosing a product.…

We as consumers are no longer satisfi with a “lick” story. ” According to the researcher, our love for villains does not at all mean that we are bad people.…

Market research can be a costly and time-consuming process. However, many companies have begun to turn to social media as a cost-effective and comprehensive tool to gain insights into their…

Marketing research and data science have something in common. They are critical for businesses that want to learn more. About their customers or market and make better strategic decisions. The…

Lightning fast. This is how you can characterize the speed of development of this field of knowledge. Technologies that seemed new 5 years ago are now in the must-have category.…

The marketing research market of Kazakhstan is in many respects similar to the markets of other CIS countries. First of all, it is close to the trends being implemented in…

A modern marketer must constantly learn, because. Knowledge becomes obsolete very quickly. Today we will try to help solve this problem and consider a number of online courses on marketing…

Ethnography is a qualitative marketing research method in which researchers spend a lot of time. With respondents and immerse themselves in their lives in order to observe their life. And…

The topic of differences in the consumer behavior of men and women has always been of interest to marketers. GfK studied the values ​​and consumer preferences of men and women,…

Modern Kazakh youth What does he live? What does she need? What makes them happy, inspires, and what causes dissatisfaction? Where do they get information? How do they spend their…

In qualitative research, and more specifically in focus groups, when studying the perception of the market of a particular product category, there is one technique in which we ask participants…

The research market, like any other market, is currently facing significant challenges due to COVID-19. The shocks caused by the general quarantine and isolation of people and, as a result,…

The events of the past few months, namely the declared pandemic due to coronavirus infection (COVID-19). Require a rethinking of business approaches in a variety of areas. Obviously, changes will…

Therefore, today we want to introduce you to our new product in more detail. It’s not entirely new, we used WhatsApp in one way or another in our research. But…

The world has changed and so have we. I think that each of us felt certain changes and began to look for new ways of survival and development. Business is…

Research companies also practically stood up. Our activities – surveys, focus groups, meetings – were largely associated. With personal meetings, communication with people. And that opportunity was closed. We had…

Therefore, the article shows 8 major social trends that are cause or exacerbated by the covid-19 pandemic. Emphasis is place on the impact of these trends on a person. On…