Tag Archives: Business Mailing List

Feed on uncertainty and endure the pressure of time. A great digital strategy will appear. When brilliant and wicked ideas are combined. With each other so that they are all perfected, retained and clarified. A true and solid digital strategy will. Emerge when you are not afraid to question what you believe the organization does well. When you take nothing for granted. And when you understand that everything is susceptible to change, adaptation or improvement. That is the first attitude, one that we removed from the list. Because it seems elementary to us for the development of an improved digital strategy.

The result of the planning from

If you proceed in this way, you will be shielding. The result b2b leads of the planning from the. Individual desires and feelings and the desire of those. Who are only concerned about achieving a document deliverable to the general management. The improved digital strategy will then be the final product of intense. And patient work, which will be constantly enriched. And which will always be approached from different perspectives. Without fear or rush due to the lack of ideas. Without giving up especially in moments of blockage.

The digital navigation chart you long

That is the route to obtain. The digital navigation DM Databases chart you long for. An improved digital strategy is the perfect combination of planning. And a movement that leverages the right attitudes tools and results. The keys to enhance the digital strategy. Of your business with this clear premise assimilated and applied to the strategy construction. And the development process, we can begin the exploration of the environment and the resources. Human and corporate that will leverage the effort to achieve the improved digital strategy

If it is like most organizations the answer

October 22, 2023 v0avr Leave a comment

How is the digital strategy perceived in your business. If it is like most organizations the answer to this question is. As a document that is built as a team generally. At the beginning of each year—in which the tactics and actions. Of the business in the digital world are planned. That is the standard definition that, in general terms. Sounds good and seems harmless, but it contains a gigantic threat: the fact of seeing the digital. Strategy as a static guide, which does not adapt to market circumstances and does not evolve at the pace of technology. We don’t like that standard definition. We see it as risky and unreliable to compete. Since our beginnings, we prefer to define digital strategy as a navigation. Chart that is questioned, that is nourished by results and that is permanently optimized.

As a living document that adapts

We understand the digital strategy of a business. As a living b2b email list document that adapts and transforms due to the volatility of the digital world. Therefore, we talk about an “improved digital strategy”, which involves planning and a lot of optimization. That second element, the need to optimize it, is what makes the improved digital strategy different from the standard digital strategy. How to build an improved digital strategy. Strategy and the sense of opportunity and exact timing are the high peaks of marketing. The rest is just hills. The first thing is to understand that a powerful digital strategy. Is not put together in an afternoon at work or in a picnic meeting of business executives another myth and corporate behavior that is worth debunking.

By reviewing all the internal and

Creating an improved digital strategy begins. By reviewing all DM Databases the internal and external. Factors that affect the business. And that can only be achieved with a lot of reflection, research and experimentation. For this reason, true digital strategists always distance themselves from the busy ones. They know that time is a critical variable. And, consequently, obtaining the strategy quickly is a utopia. To create an improved digital strategy strong and competitive. A good deal of criticism, discussion, failure, and analysis is needed. The obligatory thing for the team is to shake the heads of all the members. Fill yourself with nonconformity so as not to stick. With the first idea that falls on the table. No matter how outstanding it may seem.

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The story of the lumberjack and the entrepreneur

October 21, 2023 v0avr Leave a comment

The story Entrepreneurship is a long-distance race in which only a few are able to reach the finish line. The majority start the race running hard, but as the race progresses they begin to encounter problems. One of the topics that I insist on both to entrepreneurs with their projects and to SMEs with marketing optimization, is that you have to “sharpen the ax before you start cutting down the tree.

Lessons from history of lumberjack for entrepreneurs The story

The story perfectly reflects the beginnings of a project. We usually industry email list start with a lot of strength and enthusiasm, but we do not measure. It reminds me of an old ad that went like this: “Power without control is nothing” (Pirelli ad with Carl Lewis). Something similar happens to us when starting a business. But after the initial frenzy we begin to take some time to think when things don’t go as we expected. We think “What am I doing wrong?” The clearest conclusion after reading the story is that we realized that we had not “sharpened the axe.” But the lessons from this story go much further.

Learnings from the history of the lumberjack for teams entrepreneur

If we take two steps back and see the story of the woodcutter DM Databases through the eyes of the rest of the people who were present, we find another series of important lessons. Let’s look at each character in the story: Young lumberjack : us when starting the project, regardless of our age, of course! J. Chief lumberjack : we need a person who has a contextual vision of the project, who warns us of our mistakes and guides us (a mentor).

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What is an entrepreneur? Do you have the necessary profile to be one

October 21, 2023 v0avr Leave a comment

What is An entrepreneur is a person. Therefore, who identifies an opportunity and, knowing the risks, undertakes the action of organizing the necessary resources to become the creator or founder of a company or business, with the aim of taking advantage of said opportunity, obtaining a respective profit. Well, to be honest, once I read it, I don’t like thisv definition too much. It seems a bit convoluted, poorly constructed.

This definition represents the vast majority of entrepreneurs in What is

What is This definition represents the vast majority of entrepreneurs category email list in their first steps. Obviously depending. Therefore, on the level of training and experience, this process is professionalized and perfected. We began to talk about validation of business models, market study , financing rounds, ENISA, balanced work team, partners’ agreement, business and marketing strategy, etc. Well, at that point between my first definition. Therefore, and the terms I refer to later, is where I find a large percentage of entrepreneurs I work with.

Characteristics of an entrepreneur profile to be one

What should it be like? What is the DM Databases optimal profile of a successful entrepreneur? What are its main characteristics? And if you are undertaking. Therefore, the crucial question is do I have the necessary profile to be an entrepreneur? This is one of the questions that I try to help you answer in the book (you have a test to find out your entrepreneur profile and what you need to complement it in case it is not optimal), but let’s keep it simple.

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How to define a winning commercial proposal

October 21, 2023 v0avr Leave a comment

How to talk about defining commercial proposals, it is best to start by putting ourselves. Therefore, in a situation. Imagine the following context : We are preparing the launch of a new product (or failing that we have to relaunch an existing one). We have some commercial. Therefore, objectives to meet. It is time to move from theory to practice and capture the value proposition of our product on a product page, advertising creatives, commercial speech, etc.

Satisfied customer perceived value expected value How to

How to Our customer is happy because they perceive greater value top industry data in the product for the price they paid. We have not been able to meet your expectations. It’s simple, right? So let’s go back to defining the commercial proposal of the product we are going to launch. When defining our commercial offer, we can fundamentally act on the expected value. Regarding the perceived value, it is understood. Therefore, that our company has already done the necessary work to try to optimize it (quality of materials, functionalities, etc.), and at this moment, from the marketing department, we have little control.

Winning business proposals commercial proposal

And yet, when we have a well-defined DM Databases and powerful product or service (step 0 for a winning commercial proposal), we don’t need so many fireworks. The product is sold “alone”. Does this mean that. Therefore, we should not define an attractive and complete proposal? No not at all. It means that the commercial proposal must be the companion of the product, not the protagonist.

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Spain takes 40 metals in El Ojo de Iberoamérica including two Great Eyes

October 10, 2023 v0avr Leave a comment

Spain takes The first day of the XXV Edition of El Ojo de Iberoamérica ended yesterday. Therefore, leaving us with a very good taste in our mouths, and Spain won no more and no less than 40 metals: 9 gold. 13 silver and 16 bronze ; in addition to The “Big Eye” in the “Public Roads” category that the LLYC team brings back home and the “Big Eye” with which TBWA Spain won for the “Trayectoria” campaign for the “International Committee of the Red Cross» (CIB). Therefore, this first El Ojo de Iberoamérica awards ceremony brought with it a novelty: the “Honorary Session” category . From the festival.

A gold and a silver from Leo Burnett

After the tribute to the former top industry data advertising man, the awards were presented in each of the categories, starting with “Radio & Audio” . In this category. Spain has won four metals: two Golds. One from Sioux & Cyranos for their campaign for Ruavieja “I want to see you better” and another from DAVID Madrid for “Even more confusing times. Therefore, for Burger King Spain. The other two metals have arrived in the form of bronze ; one of them for Sioux & Cyranos Spain for the piece “Don Dinero” for Bankinter Spain and the other for Havas Worldwide Spain for “The uninterrupted playlist” for OUIGO Spain. One of the categories in which Spain has been most awarded in

Innocean Worldwide Spain adds a bronze

In the “El Ojo Young Directors” category, whose president DM Databases of the jury was Mireia Pujol. Therefore, director of Primo Content Spain, only one gold was awarded to the agency Media Monks México. For “I’m criminal”, for “Yo I want I can / Girls Not Brides. Finally. “El Ojo Local: Best Country Idea” was awarded. In which the winner was Leo Burnett for “Invaluable Food” , for Madrid Ffusión. The first finalist was DAVID Madrid with “Even more confusing times” for Burger King Spain. The second finalist position is occupied by McCann Worldgroup Spain for “Trapped in the 90s” for IKEA. Therefore, the PS21 agency with the “Breaded cars” campaign for KFC Spain was the third finalist and “An Improvable Friendship” by CYW Spain for Amazon Prime Video was the fourth finalist.

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All the details of the Correos event Letters read from great creators

October 10, 2023 v0avr Leave a comment

All the Correos and the pro-Royal Spanish Academy Foundation have held the event “ Letters read from great female creators of the 20th century ”. Therefore, through the reading of their personal letters. Therefore, we have heard the words of the creators known as the Sinsombrero and other of their contemporaries. Who have shown the influence and important role that these women had in the different avant-garde movements. Among the letters read are those of the painter Maruja Mallo ; the actress and theater director Margarita Xirgu. The essayist and philosopher María Zambrano . Therefore, letters from some of her contemporaries have also been read. Such as the writers Elena Fortún and María Goyri.

Director of communication and marketing at Correos

The actresses Aitana Sánchez-Gijón category email list and Irene Escolar. together with the writer Espido Freire. Have given life and voice to these letters. In an event moderated by the writer and journalist Manuel Jabois . The event was attended. Representing Correos, by Eva Pavo. Therefore, it was a meeting open to the public who wanted to participate in this emotional and intimate act. Both in person and through the RAE’s YouTube channel and the Correos Twitter channel. Therefore, with the hashtag #CartasLeídas was also at the live celebration. The event is part of the collaboration agreement between the State Postal.

Correos issues stamps in its 8MtodoElAño collection

This campaign is dedicated to emblematic DM Databases women in the fight for equality. The previous ones were dedicated to Clara Campoamor. Isabel Zendal, Almudena Grandes, Dolors Aleu and Concepción Arenal. Therefore, this broadcast is included in the ” Women in Art ” series of this collection. Which is dedicated to emblematic women in the fight for equality. Therefore, telegraph Society and the pro-Royal Spanish Academy Foundation and reaffirms the support of Correos to the world of culture.

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Shakira stars in Burberry’s Christmas campaign wearing an impressive dress

October 10, 2023 v0avr Leave a comment

Shakira becomes the ambassador of Burberry ‘s Christmas campaign . The British fashion house. Best known for its plaid pattern. Kicks off the festive season with the audiovisual piece “The Night Before” . Where the Monotonía interpreterprepares for Christmas night with classic and elegant garments from the brand. Shakira and Nigerian artist, Burna Boy , become the face of the brand. Bringing Burberry’s festive campaign to life. As Vanity Fair points out. This audiovisual piece works as an ode to the party nights that are to come in the coming months. In addition. The brand points out that this campaign seeks to break with the typical messages of the season. Set the “definitive stage for self-expression and to have new versions of festive traditions.”

Shakira stars in the new Burberry campaign

As Shakira pointed out. This creative campaign is very different industry email list from anything she has done so far. It has been in the hands of director Torso. One of the most prominent creatives today. The singer highlights that “it is very interesting, as someone who comes from music. To take a look at this world, and see how everyone who works on this project pays attention to the small details to create a beautiful result.” She adds that for her, Burberry is synonymous with “elegance and simplicity . “

The Revenge Dress

Reference to the recent news of her separation from footballer Gerard Piqué . In addition to the impressive dress that falls from the sky. Shakira wears a ring on her little finger, in which you can read the word “Love. A symbol of her own love. Burberry announced the collaboration DM Databases with the winner of 3 Grammy Awards with a post on its official Instagram account. Which already has more than 800,000 likes . In the photograph you can see the artist in a sheer dress and jewelry to make her debut with the fashion house.

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Join the Product Excellence Community

October 9, 2023 v0avr Leave a comment

This section discusses strategies for social media Join the marketing .For local businesses, including geo-targeted advertising. Local partnerships, and location-based hashtags. Professional service providers, such as consultants, lawyers. And accountants, can utilize social media to showcase expertise, share industry insights. And attract new clients. This section discusses strategies for social media marketing. In the professional services industry, including thought leadership content, client testimonials. And networking on professional platforms. User privacy and data protection have become increasingly. Important considerations in social media marketing.

This section discusses Join the strategies

This section highlights emerging trends in user privacy and data protection on social media. And explores category email list strategies for building trust and safeguarding. User data in marketing campaigns. Arts and culture organizations. Such as museums. Theaters, and art galleries, can utilize social media to showcase exhibits, promote. Events, and engage with art enthusiasts. This section discusses strategies for social media marketing. In the arts and culture sector, including behind-the-scenes content, artist interviews, and virtual tours. During times of crisis and natural disasters, social media can play a critical role in providing information, coordinating relief efforts, and rallying support.

Educational institutions can utilize

This section explores the role of social DM Databases media in crisis response and disaster relief, including best practices for leveraging social media platforms during emergencies. Leveraging Social Media for Educational Institutions: Educational institutions can utilize social media to engage with students, promote courses, and share educational resources. This section discusses strategies for social media marketing in the education sector, including live Q&A sessions, educational content, and student success stories. Social Media.

Marketing for Health and Wellness Industry: The health and wellness industry can utilize social media to promote healthy lifestyles, share wellness tips, and provide expert advice. This section discusses strategies for social media marketing in the health and wellness industry, including informative videos, wellness challenges, and partnerships with influencers. Authenticity and transparency are key considerations for successful social media marketing.

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Product Industry Chronicles

October 9, 2023 v0avr Leave a comment

Sustainable and eco-friendly brands can utilize Product Industry social media. To educate consumers, share eco-friendly practices, and showcase their. Commitment to the environment. This section discusses strategies for social media. Marketing in the sustainable and eco-friendly industry, including storytelling, eco-tips, and collaborating. With environmental influencers. Social media’s influence on mental health and well-being has gained. Attention in recent years. This section explores the impact of social media on mental health, including strategies for promoting positive engagement. Addressing cyberbullying, and promoting digital well-being. Social media platforms offer individuals the opportunity to build and showcase their personal brand.

Social Product Industry media marketing in the fashion and beauty

This section explores strategies for industry email list leveraging social media for personal branding. Including defining your brand identity, curating content, and engaging with your audience. Fashion and beauty brands can utilize social media to showcase. Their products, share fashion trends, and engage with their audience. This section discusses strategies for social media marketing in the fashion and beauty industry. Including influencer collaborations, user-generated content, and live tutorials. Gamification involves incorporating game elements and mechanics into. Non-game contexts to engage and motivate users. This section highlights emerging trends in gamification on social media. And explores strategies for incorporating gamified experiences into social media marketing campaigns.

Powerful platform for individuals

The automotive industry can utilize social media to showcase new DM Databases car models, offer virtual test drives, and engage with car enthusiasts. This section discusses strategies for social media marketing in the automotive industry, including visually appealing content, interactive features, and customer testimonials. Social media platforms provide a powerful platform for individuals and businesses to establish themselves as thought leaders in their respective industries. This section explores strategies for using social media to build thought leadership, including sharing industry insights, participating in discussions, and publishing original content. Local businesses can utilize social media to connect with their local community, promote special offers, and drive foot traffic.

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Your Journey to Product Excellence

October 9, 2023 v0avr Leave a comment

The travel and tourism industry can utilize social Your Journey media to inspire wanderlust, showcase destinations, and engage with travelers. This section discusses strategies for social media marketing in the travel and tourism industry. Including stunning visuals, travel tips, and user-generated content. Featuring travel experiences. Stories format, popularized by platforms like Instagram and Snapchat, offers a temporary and immersive way to share content. This section highlights emerging trends in the stories format on social media. And explores strategies for utilizing stories to engage with followers and drive conversions. Fitness and wellness brands can utilize social media to provide workout routines, wellness tips, and motivational content.

Transparency in Your Journey influencer marketing

This section discusses strategies for top industry data social media marketing. In the fitness and wellness industry, including live workouts. Transformation stories, and challenges to encourage user participation. Maintaining ethical practices and transparency in influencer marketing is crucial for building trust with the audience. This section explores the role of social media in influencer ethics and transparency, including disclosure guidelines, authenticity in sponsored content, and the impact of fake followers and engagement. Social media platforms provide a direct channel for customers to seek support and assistance.

This section discusses strategies for social

This section explores strategies for DM Databases leveraging social media for customer support and service, including timely responses, resolving issues publicly, and using chatbots for initial assistance. Sports teams, athletes, and sporting events can utilize social media to connect with fans, share highlights, and promote merchandise. This section discusses strategies for social media marketing in the sports industry, including live coverage, athlete takeovers, and fan contests. Short-form video content. Such as and Reels. Has gained immense popularity and engagement. This section highlights. Emerging trends in short form. Video content on social media and explores. Strategies for creating compelling and shareable. Videos to captivate the audience.

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