This is a transcript of a conversation between Bartosz Goralewicz, Google’s Martin Splitt, and Jason Barnard. They hosted a webinar to discuss SEO rendering in practical terms. You can watch the webinar recording here, but since it contains so much information, we hope you find this transcript useful as well! Bartosz: Today we’re going to look at rendering from Google’s perspective, which is a bit different from what we see in Chrome. Martin is there to guide us through these troubled waters. And just briefly, in our research, and again, this isn’t from Martin, we started seeing the first mentions of rendering and layout in Google patents around 2011. And my personal theory is that it’s That’s why the Google Panda content quality updates and all that wonderful stuff started happening around that date.

And There’s a Lot of New Findings Bit’s Pretty New.

Area of ​​how google looks at both layout and rendering, and it’s something. That we’re hoping to make a little friendlier here with martin. So that’s the goal today – to make. This as easy, usable, and convenient as possible. As I mentioned, most of google’s. Patents on this topic, and that’s how it all started, focus on layout. Page layout seems to Kenya Phone number be quite important, and we probably know that. For example, text appearing above the fold is more important, and there are many. Patents out there that will tell you. That certain page elements have a bit of a role.

Different From for Example Ads or Text Below the Fold.

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So it is, and for years we focused on javascript seo, as jason mentioned. And as we dug deeper, we realized that javascript seo. Was mostly, “Can google see your content correctly, can you change that javascript. To html” and things like that, but when we dug a little deeper. We saw that was just the tip of the iceberg. Many aspects of how. Google renders content and how they view layout will. Area of ​​how google looks at both layout and rendering, and it’s something. That we’re hoping to make a little friendlier here with martin. So that’s the goal today – to make.

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