Speak of the millennial generation is to refer to a sector of the population. That has become a key factor in the economy. Which is why they have also become the target of the marketing. Strategies of a large number of brands. To speak of the millennial generation is to refer to a sector of the population. That has become a key factor in the economy. Which is why they have also become the target of the marketing. Strategies of a large number of brands. Young people under years of age will represent percent of the economically. Active population in the next ten years. According to data from the consulting firm deloitte. And, according to data released by forbes. This generation has an estimated consumption potential of around 200 billion dollars. Making them one of the most important engines for consumption.

Addition to the Fact That Millennials Are One of the Most Active

Population groups in many waysit happens. That they are on their way to becoming the largest generation worldwide (surpassing the baby boomers.   buy list of architects  So they are already a determining factor in sectors. In which they did not appear until a few years ago. We are talking about the financial and banking sector. One in which trends and affinities have been changing. For this generation. Before many reports referred to an inclination not to have credit or financing. Today with the penetration of technology. And the evolution of services. This is beginning to change. This year in particular seems to be important in this evolution and. According to simran partner at singh singh. Trauben llp advisor on fintech issues in a forbes article.

Will Be the Main Holder of Money and Purchasing Power

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Especially if they don’t want to wait for companies like. Google and amazon to launch financial services that they copy with the big banks. Something that is already beginning to happen. Mobile the alternative although. Mobile banking has been trying to gain space in the market for several years. Generational differences and the certain antipathy of this generation. Towards banks has not allowed it to grow at the desired rate. However there are alternatives that millennials like that could be in this category. Applications such as paypal or venmo have led the way and firms such as facebook. Whatsapp and line have continued to offer new alternatives to this segment of the population. The seed is planted and options like apple pay. Samsung pay and google pay are ready to reap the rewards.

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