we got the similarities out of the way, let’s move Liberia Email List on to the major differences between marketing and sales. MARKETING VS. SALES: HOW ARE THEY DIFFERENT? We’ll take a deeper look at each aspect, from their approaches to the tools Liberia Email List they use. You’ll discover how they work together to convert prospects into customers. Difference Liberia Email List Marketing Sales Categories Email marketing, social media marketing, content marketing Account management, tele sales, indirect sales Approach Identify customers’ needs and determine how to reach and retain them Persuade customers that the product fulfills their needs and is the

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right choice Activities Center around research Liberia Email List and content creation: customer research, sales team interviews, graphic design, eBooks Optimize sales process: following up, tracking, lead qualification Size of Customer Base Larger Liberia Email List Smaller, usually one-on-one in B2Bs Timeline Varies, could take months to a year Weekly or monthly sales target Tools Boost marketing efforts: analytics software, social media scheduler More “client Liberia Email List facing”: video meeting solution, CRM software DIFFERENCE #1: CATEGORIES There’s a wide range of categories in sales, depending on the business and the customers you serve. Account

Liberia Email List
Liberia Email List

management: Typically seen in B2Bs; account Liberia Email List managers work closely with clients. Tele sales: Broken down into outbound and inbound; sales reps sell directly by the phone. Indirect sales: Sales reps support manufacturers to provide product Liberia Email List training. The wide breadth of sales is best summed up in this chart.[*] Chart by SalesGenomix Marketing couldn’t be more different. It includes content marketing, affiliate marketing, direct mail, email Liberia Email List marketing, and social media, among others. These aspects of marketing are further categorized into smaller groups: Email marketing: Using email to promote your products or services

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