have nothing to lose, Netflix focuses its call to action Philippines WhatsApp Number List on the fact that new customers can try for free before making a payment. Here’s one of its landing pages: Screenshot of Netflix The main CTA clearly states new customers Philippines WhatsApp Number List can ‘Try 30 Days Free’, but this message is also made clear in the main graphic and copy across the page: Headline: ‘All of Netflix. Free for 30 days.’ Subheading: ‘We’ll email you three Philippines WhatsApp Number List days before your trial ends.’ Graphic: Highlights the 3-day reminder, so you don’t forget to cancel if you’re not enjoying the free trial. 4. SELL BENEFITS, NOT FEATURES People don’t buy features; they buy benefits. When the iPod came out, Apple sold

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the benefit of having ‘1,000 songs in your Philippines WhatsApp Number List pocket’, rather than the feature of ‘1GB storage’. And when it comes to writing a call to action, focusing on the benefit can be a great way to increase your clicks and conversions. On his Philippines WhatsApp Number List website, fitness coach Adam Frater uses his main CTA to sell the benefits of buying his program: Screenshot of website from fitness coach Adam Frater using his main CTA to sell the benefits Philippines WhatsApp Number List of buying his program The CTA button reads: “Turn me into a shredded athlete!” — the benefit of his program, instead of focusing on the features (e.g., 10 workouts you can do at home). Author Ramit Sethi focuses his homepage

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CTA on his earning potential quiz. Sethi focuses the hero Philippines WhatsApp Number List section of his website on selling the benefits of knowing your earning potential: Screenshot of Ramit Sethi Most prospects don’t care about product features. They care much Philippines WhatsApp Number List more about the benefits they will receive from the product. When you write a benefits-focused CTA, highlight the “why” the customer would want to purchase, rather than “what” your Philippines WhatsApp Number List product is. Basecamp sells the “why” very well on its homepage: Screenshot of Basecamp website using CTAs Instead of focusing on what Basecamp does, this CTA focusing on the problems it solves (benefits) for customers. 5. KEEP IT SIMPLE

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