It is not a secret that the world turns more. And more to the digital environment. Year after year we see how the investment. In digital marketing increases. Much has to do with technological evolution. And changes in consumption habits. It is not a secret that the world turns. More and more to the digital environment. Year after year we see how the investment. In digital marketing increases.Much has to do with technological evolution. And changes in consumption habits. For this year alone it is estimated that the investment. In digital advertising in the world would reach. 224 thousand 110 million dollars. According to projections by mckinsey / wilkofsky gruen associates. Without a doubt. It is a world that moves at a dizzying pace that constantly presents changes.Muse tools and functions.
Important for marketers to keep an eye on what’s new
Here are three that happened this week. Dominican Republic WhatsApp Numbers Instagram goes for youtube the photo and video app. Made the official launch of igtv. Its vertical video platform that will be aimed. At attracting content creators to engage with audiences. Instagram tv, as it is also known. Will allow you to share longer content. Up to an hour. Queen of welding the sights are set. On competing with youtube and, although it does not yet have its reach, the more than 800 million users that the facebook app has.Open up a new opportunity for brands. Microsoft news the technology. Company led by satya nadella knows that the digital.
World is essential for brand
Which is why it follows in the footsteps of google and. Apple and decided to present microsoft news. An app based on holo (android 4.X) but that is compatible with both. Android devices like ios and whose purpose is to offer users breaking news. Current events and topics that interest them. This platform has alliances with hundreds.Of media and uses the help of artificial intelligence .To determine the topics and categories that most attract users. Paid facebook groups the social network is testing a new. Subscription premium group program that aims to .Allow group administrators to charge members for exclusive content. Facebook tries to focus on niche groups that offer advice or solutions for daily tasks. Or some tasks that users seek to solve on their own.