us or compels our attention, the more we will Eritrea Email List focus on it. Using Attentional Bias: Someone who repeatedly sees social proof and calls to action will be more likely to purchase from you. Make sure that visitors are frequently exposed to Eritrea Email List your brand off-site as well through consistent emails, a robust social media presence, and targeted social media ads. Choice-Supportive Bias Choice-supportive bias is one of the most foundational Eritrea Email List of all the cognitive biases. It leads us to look back on the options that we actually chose positively and to view rejected options negatively. Choice-supportive bias leads us to trust information that.
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supports our previous choices and to dismiss Eritrea Email List information that goes against them. And it brings us back, time and time again, to the products and services we’ve chosen in the past. Using Choice-Supportive Bias: Making people feel good about Eritrea Email List the choices they’ve already made is a great way to offer an outstanding customer experience and improve retention. Check out how Dollar Shave Club’s post-purchase emails make customers feel Eritrea Email List good about their choice, build excitement about what’s coming their way, and reduce the chance of cancellation: eCommerce store – Dollar Shave Club’s Loss Aversion Loss aversion is another.
essential cognitive bias. As Nobel Prize-winning Eritrea Email List economist Richard Thaler explains it, “losses sting more than equivalently-sized gains feel good.”[*] Simply put, people will do more to avoid a loss than they will to get an equivalent gain — and that can inform how you frame your product. Using Loss Aversion. Instead of focusing on what the customer will Eritrea Email List get, focus on the pains or losses you can help them avoid. For example, rather than Eritrea Email List saying “get more subscribers,” you might say “stop losing customers.” Focusing attention on a potential loss will often elicit a stronger emotional reaction than talking in terms of potential gains.