As the days go by, actions increase in terms. Of activations and launches of products and services. For the 2018 world cup in russia one of them. Is the panini album the italian publisher. Has the license to be offered as official fifa merchandise. Since its launch it has caused a furor among. Fans of one of the most popular sports in mexico soccer. Children and adults invest about 2 thousand pesos in it. Since the hardcover edition is priced at 99 pesos. While each envelope costs 14 pesos, which includes 5 stamps; it is a total of 682. Therefore.
The cost to fill the album is higher
Than two thousand pesos. And why not if the brand’s marketing strategy. Focuses on staying current in the consumer’s mind. Canada WhatsApp Number Marketing Lists Through resources such as being attentive. To the digital conversation and taking advantage of it. Such as in the case of a girl who reported. That her dog ate her album. Do you play ‘minecraft’ and need a job. Twitter user cris vales reported that. Hello friends a tragedy has happened to me. Yoda ate my world cup album in which I was missing less than 30 prints. I have decided to buy a new one because.
I have been collecting them since
So if in her heart it is that they give me some of her repetitions. I would appreciate it. The brand’s response was almost immediate. Finally the story concluded with a new. Album and the promotion of can’s instagram. Although the strategy is still effective. More and more brands are implementing it (for example paleta payaso and tupperware) so it becomes less creative and more intentional. So brands will have to generate new ideas. In the end it is promotion for panini. But their engagement may be diminished by the loss of novelty in the strategy.