Google’s new mobile-friendly algorithm: what to fear? By Perrine Lassire Posted May 26, 2015 SEO referencing If you missed THE news last month, Powertrafic is here to debrief you on the search engine giant that has been rocking the web since the end of April. The change is now ! Wind of panic this Tuesday, April 21, Google is carrying out its warning dating from February (be careful, it will bleed!) and declares that “as more and more people are using mobile devices to access the Internet, our algorithms must adapt. […] From April 21, being “mobile friendly” will improve your ranking. The company wrote on its official Google Webmaster Central blog. Mobiles now representing more than 60% of web traffic.

It Seems Appropriate That Google Which Incidentally.

revealed on Thursday 23 April that it would become a mobile operator, favors sites whose display is precisely adapted to mobile devices. Wasp not crazy! However, advertisements displayed on smartphones and tablets are less lucrative for the search engine than those published on computer screens. By improving the Germany Phone Number List quality of the links offered in its search results, the giant seeks to create a space where Internet users click more and therefore more profitable for advertisers, but also for itself at the same time. Concretely, what will change? Constrained and accustomed to undergoing the metamorphoses imposed.

By Google for the Ranking of Websites This Novelty.

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nevertheless marks a turning point in the era of the web. Google will now favor sites with compatible reading on smartphones , to the detriment of unsuitable sites, which could be relegated to the meanders of search results. Towards a mobile apocalypse? These changes, already announced last February by the group, are worrying some web companies. The operation was even dubbed “ mobile geddon ” (a contraction of “mobile” and “Armageddon”) by the American press.

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