Users don’t always start their journey with your website on the homepage. Try to build your structure so that all elements are interconnected and allow navigation between all levels of pages. Imagine that a user types a question into the search engine and your article appears. Unless you are a news publisher, this article is only part of the customer journey and aims to direct the user to the page that generates value for your organization. A great website architecture connects the article to the product or service to allow users to move between pages smoothly. At the same time.

The Article Should Point to Other Related Articles in Case.

more information is needed. In other words, each page should link to the previous and next stages of the customer journey. Don’t assume everything is equally important You may think that every piece of content on your site is vital. But it is better to Venezuela Phone Number accept that this is simply not true, and we must choose our battles. Make sure the most visible information is what your users like. Do not use carousels Carousels are boxes with multiple content items that occupy a single space and change without specific user request.

They’re Very Popular in Web Design Today but They’re Not.

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always helpful for users or SEO. Example of carousel in web design Even though at first glance they seem visually pleasing, they are distracting. Especially when placed at the top of the page, the primary goal should be to educate users about the topic of the page. Instead, choose a great hero image and explain what your page is really about. A great website architecture connects the article to the product or service to allow users to move between pages smoothly. At the same time. that occupy a single space and change without specific user request.

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