point is a core tenet of solution-based San Marino Email List selling, which has been around since the 1980s. First, we looked at companies like Demand base and Terminus, which sell account-based marketing (ABM) tools. We formed a hypothesis that San Marino Email List targeting these ABM companies might work, because many people were working from home due to the COVID-19 pandemic. We reasoned that since many office workers are spending most San Marino Email List of their time at home, they were also being marketed to at home, not only as consumers, but via B2B as well. It made sense that companies might modify their sales methods to become more personal, rather than.
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blasting prospects with marketing materials San Marino Email List via generic direct mail and email campaigns. We set out to test this hypothesis with highly personalized cold outbound email. In our own day-to-day chats with customers and San Marino Email List partners, we’d noticed that many companies had stopped running digital ads, and IP-based targeting wasn’t working for most companies either. There was a trend of “wait and see,” and most companies we San Marino Email List spoke to hoped social distancing would last no longer than a couple of months. Some companies still ran a ton of online ads. Each company reacted to the pandemic differently. We started to research the companies.
running ads on LinkedIn and Facebook. If a company San Marino Email List wasn’t running display ads, we disqualified them as a potential lead for Primer. (Note: As of 11/25/2020, LinkedIn has since discontinued the ability to see the paid ads a company is San Marino Email List running via the company’s main page.) For instance, although Perspire, an event space rental platform, might otherwise be a great client for Primer, they weren’t running ads on LinkedIn at the time — likely because San Marino Email List no one was renting event space. We also looked at Atlassian as a potential lead for Primer. We looked at Facebook’s Ad Library and saw that Atlassian was running ads on Facebook and