Marketing research in social networks
Market research can be a costly and time-consuming process. However, many companies have begun to turn to social media as a cost-effective and comprehensive tool to gain insights into their…
Marketing research vs data science
Marketing research and data science have something in common. They are critical for businesses that want to learn more. About their customers or market and make better strategic decisions. The…
Marketing trends marketing profession in the 21st century
Lightning fast. This is how you can characterize the speed of development of this field of knowledge. Technologies that seemed new 5 years ago are now in the must-have category.…
Market research trends in kazakhstan
The marketing research market of Kazakhstan is in many respects similar to the markets of other CIS countries. First of all, it is close to the trends being implemented in…
The best online marketing courses
A modern marketer must constantly learn, because. Knowledge becomes obsolete very quickly. Today we will try to help solve this problem and consider a number of online courses on marketing…
Ethnography in marketing research
Ethnography is a qualitative marketing research method in which researchers spend a lot of time. With respondents and immerse themselves in their lives in order to observe their life. And…
Men are from mar women are from venu
The topic of differences in the consumer behavior of men and women has always been of interest to marketers. GfK studied the values and consumer preferences of men and women,…
Information behavior of kazakhstani youth
Modern Kazakh youth What does he live? What does she need? What makes them happy, inspires, and what causes dissatisfaction? Where do they get information? How do they spend their…
Qualitative research in kazakhstan view from russia
In qualitative research, and more specifically in focus groups, when studying the perception of the market of a particular product category, there is one technique in which we ask participants…
Usability tests and their role in the current situation
The research market, like any other market, is currently facing significant challenges due to COVID-19. The shocks caused by the general quarantine and isolation of people and, as a result,…
Marketing research under quarantine conditions
The events of the past few months, namely the declared pandemic due to coronavirus infection (COVID-19). Require a rethinking of business approaches in a variety of areas. Obviously, changes will…
Research with the help of messengers
Therefore, today we want to introduce you to our new product in more detail. It’s not entirely new, we used WhatsApp in one way or another in our research. But…
Market Research For Your Business Solutions
The world has changed and so have we. I think that each of us felt certain changes and began to look for new ways of survival and development. Business is…
Pandemic in kazakhstan social reality mega trends
Research companies also practically stood up. Our activities – surveys, focus groups, meetings – were largely associated. With personal meetings, communication with people. And that opportunity was closed. We had…
Pandemic social mega trends and personal transformation
Therefore, the article shows 8 major social trends that are cause or exacerbated by the covid-19 pandemic. Emphasis is place on the impact of these trends on a person. On…
Consumer insights temporary and long term changes
The covid-19 pandemic is significantly affecting all aspects of our lives, including consumption. Everyone is interested in what trends have emerged or intensified because of this perfect storm. Which of…
Youth of kazakhstan what differs from youth
At the national report Youth of Kazakhstan, it was decided to raise the age threshold for people included in the youth category from 14-28 to 14-35 years. At the beginning…
Interesting Facts That Will Help You Understand Bloggers Better
Media relations today mean not only work with the media, but also work with opinion leaders, including bloggers. Recent trends are increasingly forcing us to recognize that blogging has ceased…
How not to go crazy freelancing
The crisis has led many companies and newsrooms to move more. And more of their employees to remote work, often reducing their salaries. There are other stories – when you…
Some statistics that will convince you that your business
Despite the fact that the 21st century is in the yard, globalization and that’s all, not all technologies have been able to penetrate deeply into our lives and our business.…
How to make a portfolio for a copywriter journalist
Portfolio in Russia is, unfortunately, not such a popular tool for promotion in the labor market as in the West. Portfolios are usually creat by “visuals” such as photographers and…
How to write a content plan Programs templates
When working with content, you cannot do without a content plan. Today on Pressfeed we talk about how to write it, what you need to consider, what programs are available…
Services to help you find topics for your company blog
If you, the proud and sole PR manager of the company, have also been assigned the function of a content manager, welcome to club – now there are many of…
English Language Marketing and PR Sites You’ll Want to Bookmark
We present a selection of the best, in our opinion, English-language sites about marketing and PR. Which will be useful to any marketer, as well as a communications specialist. We…
Important tips for working with bloggers
Nowadays, only the laziest PR person does not discuss the importance of building a working relationship between a brand and bloggers. Relationships can be completely different. From friendly to completely…
How to create a corporate mailing list
In order for your promotional mailings to look presentable and aesthetically pleasing, in addition to writing letters, you should also pay attention to the email address. A corporate email address…
Using emoji in email marketing
Therefore, few years ago, when the idea of replacing words. With funny little images first entered the minds of experimental marketers. It was a real revolution! Emoticons were of great…