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Holidays used FOMO in a sales promotion Peru WhatsApp Number List email: Screenshot of Virgin Holidays sales promotion email And back in 2018, Sumo ran a limited 24-hour sale for selling on Black Friday: Screenshot of limited 24-hour sale for selling on v Black Friday from Sumo When writing a call to action, FOMO can work in a couple of ways: Scarcity: If something is available in abundance, there’s no urgency to act. You can always come back later, anyway. But if Peru WhatsApp Number List something has a limited-time offer, or limited stock, this creates scarcity and forces action right away. Exclusivity: Similar to scarcity, exclusivity sparks urgency. Amazon Prime produces exclusive shows and movies

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for subscribers that can’t be viewed anywhere Peru WhatsApp Number List else. If you want to watch that content, you need to be a member. 3. TAKE AWAY THE RISK Our brains are constantly assessing risks. From big things like “Should I quit my job to go traveling?” to smaller decisions like “Is Apple Music worth $10 per month?” When you’re writing a great call to action, Peru WhatsApp Number List you can use risk (or reassurance) to increase your conversions. When you first visit the Netflix website, you can’t browse its library of movies and TV shows, so signing up can feel Peru WhatsApp Number List somewhat of a risk as you don’t know for sure what’s waiting on the other side of its landing page. So to reassure new customers that they

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