consistent with goals as self-awareness Cocos Islands Keeling Email List increases Sadness Appraisal of negative events as being outside one’s personal control, leading to a desire to act to change one’s circumstances Envy Increases awareness of Cocos Islands Keeling Email List possessions that one lacks, motivating actions focused on self-improvement Two areas where emotions can have especially powerful effects are our assessments of risk and value. Let’s take a closer look. Assessing Risk. In one study, researchers examined how fear and anger Cocos Islands Keeling Email List influence peoples’ perception of risk. Researchers asked participants to estimate the number of fatalities each year caused by 12 types of

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events, like floods, strokes, and brain Cocos Islands Keeling Email List cancer. People with fearful dispositions made more pessimistic risk assessments, while people with angry dispositions made optimistic risk assessments. The upshot? Fear increases peoples’ perception of risk – while anger reduces it.[*] Assessing Value. Researchers found that Cocos Islands Keeling Email List emotions exert a powerful influence on our buying and selling prices in real buying situations. For example, individuals who are sad or depressed often experience a diminished sense Cocos Islands Keeling Email List of self that causes a desire to change their circumstances and a willingness to pay higher prices for consumer products.[*] Now that you’ve

Cocos Islands Keeling Email List
Cocos Islands Keeling Email List

seen how emotional appraisals shape action, how Cocos Islands Keeling Email List can you use them to influence your visitors’ decisions? Glad you asked. KNOW YOUR AUDIENCE’S EMOTIONAL PROFILE Emotions are messy. They’re complicated. And we’ve Cocos Islands Keeling Email List only scratched the surface of the complex ways they work to impact our buying behaviors. That means you need a clean, well-defined process to help you apply emotional persuasion to your specific audience. (After all, they’re the people you’re trying to persuade.) You want to know Cocos Islands Keeling Email List everything about them that you can. Their aspirations. Their goals. Their motivations and emotional drivers. Research.

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