People aren’t just using Instagram Stories to connect with friends. One-third of the most-viewed stories are from businesses. These impressive engagement numbers are a testament to the popularity of Instagram itself. With almost 50% of brands already using Instagram, can your brand really afford it? There are many more reasons why marketers and entrepreneurs should seriously consider using Instagram Stories: Active user base : With 250 million daily user records,
These stories are not as public as regular articles, so this is great for testing ideas. If people have been watching your story without falling, you can safely repost it as a permanent Instagram post. Testing content enables you to figure out what works and make adjustments quickly. Alternatively, you can adjust your idea of using other social media channels. Lots of features : you have drawing tools, tons of augmented reality filters and a variety of stickers. How to use Instagram Stories to your advantage Are you interested in Instagram Stories but not sure where to start?
There are already many companies, nonprofits and even government agencies using Instagram Stories as part of their content creation strategies. The key is to stay relevant to your audience, provide value and always encourage user engagement. The brevity of these stories in Instagram requires the right timing of posting, adding relevant photos/videos and a lot of creativity. With that in mind, these tips will ensure your success: Tip 1 Show your business “a day in the life” Your followers will love to peek at the daily events in your business. The good news is that your video doesn’t have to attract an audience. Borrow a leaf from United Fare’s NYC restaurant.